SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Valuable blog notes or news about topics connected to your work will bring new users to your site in the most natural way.
During writing the article always use words and phrases that you know, that are often searched in Google. Thanks to this, users will find your website faster and easier
First of all, they help your users digest the content. Besides that, they help Google Search Engine to find out, what is your article about.
Many people are looking for information through images. Describe your article illustrations with ALT-TEXT function. Thanks to this, users will also find you in Google Image Search.
Users after reading the article often want to know more about this topic. Links to websites with similar content will save their time. Also, Google will appreciate that and put you higher on the search results.
Every time someone put a link to your website, it is scored better by Google Algorithm. Help yourself and promote your content on Facebook and Twitter.
The grant from Google for Non-profit Organizations will help you promote your website. 10.000$ a month is more than enough to get to people you want to.
What is the best place to hide a body? On the Google second page”. This IT joke is also harsh true. Most of the users don’t go beyond the first page of search result. If your page isn’t on the top, most probably it won’t be visited by many people. That also means less interest in the activities of your organization and worse chance to accomplish your goals. That is why SEO is so important.
You don’t have to change the way you write that much. SEO rules mostly apply to the formatting and some technical aspects of writing the blog note. The only change that you have to apply to the text is to add the keywords through the whole content. In the beginning, it could be problematic, but with time, you should do this automatically.
There are many tools that can help you with this tasks. We use the Yoast add-on for the WordPress. Thanks to it, we always know, how many words minimum we have to use for article, do we have to add some headlines or alt-text to the pictures. We can recommend it wholeheartedly.
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